Your brand is not just a logo – it is everything you put out about your business – your tone, your images, how you engage your audience. Every touch point (intended or not) with the outside is a reflection on your brand. 

Therefore it is of utmost importance to have consistency and authenticity in your brand to prove your audience can trust you. You would never see Coca-Cola swearing in an ad. Why? Because that would be outside of what is expected for their brand. – The fun, bubbly, all American brand. The audience would be confused and probably outraged.

So what goes into my brand identity package?

• Brand discovery – go over product/services
• Target audience
• Color schemes
• Typography
• Graphic style  (photos, patterns, etc)
• Logo & Submarks
• Business Card design (list of recommended printers)
• +Optional collateral materials (letterhead, envelopes, stickers, social media cover photos, etc)
• Receive final Guidebook to house all info for future materials