BRANDING

Your brand is not just a logo – it is everything you put out about your business – your tone, your images, how you engage your audience. Every touch point (intended or not) with the outside is a reflection on your brand. 

Therefore it is of utmost importance to have consistency and authenticity in your brand to prove your audience can trust you. You would never see Coca-Cola swearing in an ad. Why? Because that would be outside of what is expected for their brand. – The fun, bubbly, all American brand. The audience would be confused and probably outraged.

So what goes into my brand identity package?

  • Brand discovery – go over product/services
  • Target audience
  • Color schemes
  • Typography
  • Graphic style  (photos, patterns, etc)
  • Logo & Submarks
  • Business Card design (list of recommended printers)
  • +Optional collateral materials (letterhead, envelopes, stickers, social media cover photos, etc)
  • Receive final Guidebook to house all info for future materials

Moodboard & Biz Card Example

The HFGV Family

CLIENT CASE STUDIES

Sherri Peeler: Abundant Life Women’s Care & Birth Center

Basia: L’ Elegante Expo

Eric Tillman: New Insight Counseling & Consulting

High Quality Apparel (Brand/Re-Brand)

Aristotle Smith: LuckyStot

Gerti Tashko: GT Health

Richard Stoneberg: AegisIMS

GFWC Hollidaysburg Area Women’s Club

Stellar Connections

Do I have your attention? Click below to learn more about these offerings.

Or check out examples from my previous work below.