HFGV Pixel


Your brand is not just a logo – it is everything you put out about your business – your tone, your images, how you engage your audience. Every interaction, whether intentional or not, reflects on your brand.

Therefore, it is of utmost importance to have consistency and authenticity in your brand to demonstrate trust to your audience. For example, you would never see Coca-Cola using profanity in an advertisement. Why? Because it would go against what is expected of their brand – the fun, bubbly, all-American image they have cultivated. The audience would be confused and most likely, outraged.

So what goes into my brand identity package?

  • Brand discovery – go over product/services
  • Target audience
  • Color schemes
  • Typography
  • Graphic style  (photos, patterns, etc)
  • Logo & Submarks
  • Business Card design (list of recommended printers)
  • +Optional collateral materials (letterhead, envelopes, stickers, social media cover photos, etc)
  • Receive final Guidebook to house all info for future materials

Moodboard & Biz Card Example

The HFGV Family


Sherri Peeler: Abundant Life Women’s Care & Birth Center

Basia: L’ Elegante Expo

Eric Tillman: New Insight Counseling & Consulting

High Quality Apparel (Brand/Re-Brand)

Aristotle Smith: LuckyStot

Gerti Tashko: GT Health


Richard Stoneberg: AegisIMS

GFWC Hollidaysburg Area Women’s Club

Stellar Connections

Do I have your attention? Click below to learn more about these offerings.

Or check out examples from my previous work below.